True Care

is protecting the family with a life insurance plan.

True Care Image

What is True Care?

We care for the people we love in many ways. We surprise them with gifts they’ve been wanting, carve out quality time for them, help out with everyday chores so they can rest instead – and the list goes on. These actions make them happy, because they clearly show how much we care for them.

True Care goes beyond these daily acts of care. True care is shown when we act in the interest and for the well-being of others. Most times, we do not benefit from these actions ourselves.

Protecting your family with a life insurance plan is an act of True Care because it gives your family the confidence and ability to tackle life when you can’t be there, as well as the security and assurance that they will be taken care of. 90% of married couples see life insurance as an act of care towards their family, with the primary motivator being the ability to safeguard their family’s well-being as far as possible.^

This way, they can carry on with their lives in times of uncertainty – because True Care lasts beyond the present and beyond your lifetime.

Read more about the research commissioned by Income here.

You buy not because you will die, but because those you love will live.

On why one should buy life insurance

Truly caring people know they have to take care of themselves first.

Marty Rubin

Caring – about people, about things, about life – is an act of maturity.

Tracy McMillan

One person caring about another represents life’s greatest value.

Jim Rohn

It’s a big act of care. I don’t benefit from it; it’s more for the people around me.

"Thomas", 31; on buying life insurance

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If you’re ready to show your loved ones how much you truly care, leave us your contact details for an Income Advisor to contact you to work out a detailed plan that fits you or your family’s needs and priorities.

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Our favourite stories about True Care

^The research, commissioned by NTUC Income, represents the views of 329 Singapore Citizens and Permanent Residents (PR). The research was conducted online amongst married adults aged 25-49 years old. The research was conducted by Nielsen between February and March 2019.

The information and descriptions on this website are provided solely for general informational purposes and do not constitute any financial advice. It does not have regard to the specific investment objectives, financial situation and particular needs of any persons. Do note that not all our plans are included on this website. The precise terms, conditions and exclusions of these plans are specified in their respective policy contract. All our products are developed to benefit our customers but not all may be suitable for your specific needs. If you are unsure if this plan is suitable for you, we strongly encourage you to speak to a qualified insurance advisor. Otherwise, you may end up buying a plan that does not meet your expectations or needs. As a result, you may not be able to afford the premiums or get the insurance protection you want. Buying a life insurance plan is a long-term commitment on your part. If you cancel your plan prematurely, the cash value you receive, if applicable, may be zero or less than the premiums you have paid for the plan.

These policies are protected under the Policy Owners’ Protection Scheme which is administered by the Singapore Deposit Insurance Corporation (SDIC). Coverage for your policy is automatic and no further action is required from you. For more information on the types of benefits that are covered under the scheme as well as the limits of coverage, where applicable, please contact Income or visit the GIA/LIA or SDIC websites ( or or

This advertisement has not been reviewed by the Monetary Authority of Singapore.

Information is correct as of 18 April 2019.