03 February 2025
- Continue to bolster Income Insurance’s purpose of empowering financial well-being for all

- Policyholder servicing remains unaffected by this development

Singapore – Income Insurance Limited (Income Insurance) has announced today a brand refresh of its wholly-owned financial advisory (FA) firm, Infinitum Financial Advisory Pte Ltd (InFA), that is aimed at bolstering its distribution network and offering customers a wider range of options to best meet their needs.  
 
With immediate effect, InFA rebrands under the trading name, Income Advisory Financial Advisers (IAFA), and unveils a new logo. By aligning its name more closely with Income Insurance, the FA firm aims to strengthen its brand association with Income Insurance, a household name that is most trusted[1] by Singaporeans as this stronger association could contribute to its market credibility.
 
It remains business as usual
Despite the brand refresh, existing customers will continue to be served by their current FA representatives.
 
Income Advisory Financial Advisers (IAFA) will also continue as a multi-product distributor, offering a diverse portfolio of financial services and products.
 
It remains dedicated to upholding the high standards of service and reliability that customers have come to expect, and it will build on its strong foundations to continue delivering value to its customers and stakeholders alike.
 
Further complement Income Insurance’s distribution force  
Income Insurance believes that the rebrand of its wholly-owned FA firm to IAFA will further complement its distribution force, enabling greater operational synergies and economies of scale.  
 
Some existing efforts include the establishment of Income Advisory Group (IAG), a wholly-owned holding company, in August last year, along with the formation of IAG Shared Services to enhance FA firms’ efficiencies and enable them to thrive in a highly regulated environment.

IAG Shared Services will support IAFA through shared services in several areas including processes, technology, and administrative matters. The FA firm will also be supported by Income Insurance’s robust risk management, compliance governance, and market conduct frameworks.
 
New leadership appointment to drive IAFA’s growth
In conjunction with the rebranding, Ms Grace Yong, a seasoned leader in the financial services industry, has been appointed to lead IAFA as its Chief Executive.
 
For more information, please visit: www.incomeadvisoryfa.com.sg

 

[1] Based on a survey by Nielsen IQ in 2024, with 5867 respondents between 21 and 65 yrs old, Income ranked first as an insurance company that can be trusted in good and bad times.

 

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