05 August 2025
SINGAPORE, 29 July 2025 – As a local insurer who has journeyed with Singaporeans the last 55 years, Income Insurance has always looked to protect Singaporeans in ways that matter. Which is why this National Day, Income Insurance is doing its part in protecting one of our country’s most beloved icons – the iconic ice cream uncles and aunties. Those small ice creams carts have been a part of Singapore’s cultural fabric of Singapore over the last 60 years, but today, less than 15 remain on the streets.
As a mark to preserve this symbol of Singaporean joy, Income Insurance is collaborating with participating ice cream vendors over the National Day weekend (9 and 10 August), to serve free ice cream to the public across six locations: Punggol, Bishan, Clementi, Tampines, Eunos and Orchard.
The initiative highlights not just the iconic ice cream carts, but also, the uncles and aunties who have brought this tradition to life over the decades. They have been a joyful mainstay on the streets of Singapore since the 1960s, selling ice cream wafers or breads that are often shared as a sweet treat together with friends and family. Now that the ice cream uncles and aunties are in their senior years, Income Insurance wants to remind Singaporeans of what makes us Singapore, and to protect this precious piece of heritage and their carts full of memories.
In collaboration with the ice cream vendors, Income Insurance is giving away free ice cream treats over the SG60 National Day weekend, which also means guaranteed sales for the elderly ice cream uncles and aunties.
In line with how Income Insurance has been providing Singaporeans financial planning and protection for the past 55 years, the insurer is also extending complimentary personalised financial protection to each participating ice cream uncle and aunty. This includes Enhanced SilverCare, a personal accident plan tailored for seniors or Motorcycle Insurance to cover their motorcycle push carts, depending on their eligibility.
Mr. Dhiren Amin, Chief Customer Officer of Income Insurance said, “As Singapore turns 60, Income Insurance also marks 55 years of protection and care, journeying with Singaporeans through the decades. In the spirit of marking these special milestones, we want to celebrate how far we’ve come, hand in hand together with our now-senior ice cream uncles and aunties. They are more than a mere memory – they represent the warmth, spirit and resilience that define who we are. Through this weekend campaign, we extend how we’ve served Singaporeans’ financial planning and protection to the Ice cream Uncles and Aunties, while reconnecting Singaporeans with the joyful memories that make this country our home.”
The initiative is part of Income Insurance’s ongoing 55th anniversary celebrations, themed “Hand in hand, with Singapore. 55 years of care. 55 years of protection.” It underscores the insurer’s belief in growing with the nation, while ensuring that Singaporeans are protected through every milestone in life.
Members of the public can get their free ice creams on 9 and 10 August 2025 (Saturday and Sunday), between 11.00 am to 5.00 pm, across six locations.
Bishan: Walkway between Junction 8 and Bishan Bus Interchange
Clementi: Blk 441A Clementi Ave (in front of fountain between Clementi Mall and Grantral Mall)
Eunos: Eunos MRT (in front of Eunos Crescent Market and Food Centre)
Orchard: Outside Wisma Atria
Punggol: Punggol MRT Exit C (in front of Punggol Bus Interchange)
Tampines: Tampines Bus Interchange (between Tampines One and bus interchange)
The public can keep a look out for a map of the exact locations on Income Insurance’s Facebook and Instagram pages. They are also encouraged to share their appreciation with them too – such as leaving a tip or giving them a pat on their back for filling our stomach with joy for the last 60 years!
- On 9 and 10 August 2025, members of the public can get free ice creams from ice cream cart vendors at six locations islandwide.
- Each participating ice cream vendor “uncle” or “aunty” will receive a complimentary personalised financial protection plan by Income Insurance.
SINGAPORE, 29 July 2025 – As a local insurer who has journeyed with Singaporeans the last 55 years, Income Insurance has always looked to protect Singaporeans in ways that matter. Which is why this National Day, Income Insurance is doing its part in protecting one of our country’s most beloved icons – the iconic ice cream uncles and aunties. Those small ice creams carts have been a part of Singapore’s cultural fabric of Singapore over the last 60 years, but today, less than 15 remain on the streets.
As a mark to preserve this symbol of Singaporean joy, Income Insurance is collaborating with participating ice cream vendors over the National Day weekend (9 and 10 August), to serve free ice cream to the public across six locations: Punggol, Bishan, Clementi, Tampines, Eunos and Orchard.
The initiative highlights not just the iconic ice cream carts, but also, the uncles and aunties who have brought this tradition to life over the decades. They have been a joyful mainstay on the streets of Singapore since the 1960s, selling ice cream wafers or breads that are often shared as a sweet treat together with friends and family. Now that the ice cream uncles and aunties are in their senior years, Income Insurance wants to remind Singaporeans of what makes us Singapore, and to protect this precious piece of heritage and their carts full of memories.
In collaboration with the ice cream vendors, Income Insurance is giving away free ice cream treats over the SG60 National Day weekend, which also means guaranteed sales for the elderly ice cream uncles and aunties.
In line with how Income Insurance has been providing Singaporeans financial planning and protection for the past 55 years, the insurer is also extending complimentary personalised financial protection to each participating ice cream uncle and aunty. This includes Enhanced SilverCare, a personal accident plan tailored for seniors or Motorcycle Insurance to cover their motorcycle push carts, depending on their eligibility.
Mr. Dhiren Amin, Chief Customer Officer of Income Insurance said, “As Singapore turns 60, Income Insurance also marks 55 years of protection and care, journeying with Singaporeans through the decades. In the spirit of marking these special milestones, we want to celebrate how far we’ve come, hand in hand together with our now-senior ice cream uncles and aunties. They are more than a mere memory – they represent the warmth, spirit and resilience that define who we are. Through this weekend campaign, we extend how we’ve served Singaporeans’ financial planning and protection to the Ice cream Uncles and Aunties, while reconnecting Singaporeans with the joyful memories that make this country our home.”
The initiative is part of Income Insurance’s ongoing 55th anniversary celebrations, themed “Hand in hand, with Singapore. 55 years of care. 55 years of protection.” It underscores the insurer’s belief in growing with the nation, while ensuring that Singaporeans are protected through every milestone in life.
Members of the public can get their free ice creams on 9 and 10 August 2025 (Saturday and Sunday), between 11.00 am to 5.00 pm, across six locations.
Bishan: Walkway between Junction 8 and Bishan Bus Interchange
Clementi: Blk 441A Clementi Ave (in front of fountain between Clementi Mall and Grantral Mall)
Eunos: Eunos MRT (in front of Eunos Crescent Market and Food Centre)
Orchard: Outside Wisma Atria
Punggol: Punggol MRT Exit C (in front of Punggol Bus Interchange)
Tampines: Tampines Bus Interchange (between Tampines One and bus interchange)
The public can keep a look out for a map of the exact locations on Income Insurance’s Facebook and Instagram pages. They are also encouraged to share their appreciation with them too – such as leaving a tip or giving them a pat on their back for filling our stomach with joy for the last 60 years!
