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NTUC Income Charter

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Vision
A Singapore icon, admired at home and abroad, driven by our social purpose and our quest for commercial leadership.

Mission
Make Insurance Make a Difference

Our Customer Promise
We take care of your financial needs and give you peace of mind.
We treat you with care, fairness and respect.
We listen and communicate with you actively.
We will set things right if something goes wrong.
We conduct our business with the highest standards of integrity.

We will be fair in all our dealings with you.

NTUC Income Charter Principles

Social in Purpose, Commercial in Approach
We are professional in the way we conduct our business and we contribute to the nation in areas that reflect what Income stands for.
Spirit of Innovation and Revolution
We exceed what is expected of us by constantly challenging ourselves and looking for new ways to improve ourselves and our business.
Thinking and Planning
We think of ways to improve our daily work so that it will develop ourselves, our customer experience and our business.
Ownership
We are proud to deliver on things that we are tasked to do. Together, the success of our individual tasks will help Income remain Singapore’s most trusted insurer.
Performance Orientation
We have a “can-do” attitude and constantly look for better ways to deliver the highest quality of work.
Communication
We are not afraid to speak openly and honestly to promote better understanding among our peers. We offer a common ground for areas which we cannot agree on.
Care, Respect and Trust
We care for our fellow Income team mates, respect each other as individuals and promote trust in our work environment.
Teamwork
We are team players and our combined efforts contribute to the success of Income.
Integrity, Professional Ethics and Transparency
We will be fair and professional to ensure that our conduct does not tarnish Income’s reputation.
Work-Life Harmony
We strive to achieve personal work-life balance and support one another to ensure the well-being of our team.

Code of Ethics and Values

Our Insurance Advisers shall:

Place the interest of the client above their personal interest.
Build trust with the client. The client will give preference to you on his/her future insurance needs.
Make full and adequate disclosure of all facts necessary to enable the client to make an intelligent decision.
Hold in strictest confidence, and consider as privileged, all business and personal information pertaining to the client’s affair.
Not indulge in unethical practices which may be detrimental to the client, the company and the life insurance industry.
Abide and conform to NTUC Income Charter Principles at all times.