Our Brand. Made different

NTUC Income was born with a difference.

We were born to serve the interests of our policyholders first and foremost, not our shareholders.

We were a co-operative where, quite simply, people came before profits. We believe it's because we started off this way yesterday, that we are shaped this way today.

Over the last five decades we have all grown, Singapore has undergone rapid economic transformation and modernisation, and its people have become more educated and affluent.

We adapt constantly to stay relevant to today's generation. That transformation began with our 'Cultural Revolution' in 2007. And it continues today, with the launch of a new logo and a fresh, simple, contemporary look and feel - matching our quest to become a modern social enterprise of distinction, and our conviction that together, we can make insurance make a difference.

We are a great co-operative. A co-operative of the people, by the people and for the people of Singapore. The best is yet to come.

Mr Tan Suee Chieh
Chief Executive

A video interview with our Chief Executive, Mr Tan Suee Chieh,
on how we are Made Different (9.18MB)